Adam is a London based Director, Dramaturg and Creative Technologist.

A major focus of his work is the development of new musicals. Shows developed to world premiere production include PUBLIC DOMAIN (Southwark Playhouse and Vaudeville Theatre), THE FABULIST FOX SISTER (Southwark Playhouse), STAGES (VAULT Festival), SHIFT+ALT+RIGHT (Online). WASTED (Southwark Playhouse), SUPERHERO (Southwark Playhouse), THE SORROWS OF SATAN (Brocket Hall & Tristan Bates Theatre), LOCK AND KEY (Vault Festival), THE LEFTOVERS (National Tour).

Other Directing includes: THE RINK (Southwark Playhouse), THE STORM (Helios Collective/ENO), 35MM (The Other Palace), VANARA (Hackney Empire), WHISPER HOUSE (The Other Palace), ORDINARY DAYS (Finborough Theatre and Trafalgar Studios), LITTLE FISH (Finborough Theatre), SONGS FOR A NEW WORLD (St James Theatre, 20th Anniversary Production), THE DISGRACED (English Theatre Frankfurt), DARK TOURISM (Park Theatre), SEE WHAT I WANNA SEE (Jermyn Street Theatre), INTO THE WOODS (Royal Central School of Speech and Drama), REEL LIFE (Folio Theatre, ETT, Pound Arts, Ustinov Theatre Bath).

His solo show BUT WHAT IF YOU DIE? which he wrote and performed was developed as part of Camden People’s Theatre Starting Blocks residency and made its world premiere there in 2022.

Since 2017, Adam has curated and hosted SIGNAL; a series of in-person and online concerts of artist driven new musical theatre which has held over twenty events that have platformed the work of over a hundred writers. He has workshopped and supported the development of over fifty musicals.

Adam’s book BREAKING INTO SONG - WHY YOU SHOULDN’T HATE MUSICALS, has recently been published by Salamander Street Press. Alan Cumming described it as “A fascinating cri de coeur that made me question everything I think about musicals.” and Lyn Gardner called it “A passionate and cogently argued call to arms and a very enjoyable read”

In 2020 he cofounded THEATRICAL SOLUTIONS, a creative technology company that specialise in digital solutions for live theatre and events.